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This eight-hour, hands-on course provides a deep dive into the knowledge, techniques, and skills communications professionals need to successfully manage reputational crises. Through real-world examples, case studies, and role-playing exercises, attendees will develop a working understanding of principles, strategies, and tactics. Focus areas include the current media and social media landscape; planning, team building, and training; message development and dissemination; ethical and legal considerations; and interview strategies and tactics. The course culminates with mock interviews and a high-stakes news conference. The goal of this course is to provide communications professionals with the knowledge and skills necessary to manage communications a reputational crisis successfully and with confidence.

Who Should Attend?

This session is ideal for both private and public organizations, business leaders, city administrators, managers, marketing, and anyone responsible for organizational communication.

Session Type:

In-Person

Duration:

8 hours

Cancellation Policy:

• Full refund available up until 14 days prior to date.
• 50% refund available up until 7 days prior to date.
• No refunds will be made within 7 days of the date.